A headline of national unity among races in Malaysia always appeared in a local newspapers and magazines nowadays. According to the definition ,national unity is a condition in which all citizens from the various ethnic groups live in a peace as one united nationality giving full of commitment to national identity based upon the federal constitutions and Rukun Negara. Malaysia has a diverse community consisting of three major ethnic groups –Malay, Chinese, Indian –plus several other indigenous tribes. This ethnic and cultural diversities results to a wide variety of language spoken and religion practiced in Malaysia. my thought and feeling to the need for national unity in Malaysia such as through campaign, education and social activity.
The Malaysian’s government can promote national unity through campaigns like Open house,1 Malaysia concept and advertisement. Open house usually held during major festivals in the country. This program has served to promote unity among Malaysians when they visit each other in their home. The government can also organize national-level open houses for the major festivals. In addition,1 Malaysia concept is the path that can lead to political stability, economic growth and social enhancement for all Malaysians and the country. The purpose of this concept is to complement the existing approach to strengthen national unity. The core elements of unity are the attitude of acceptance among races and peoples and have the sense of belonging together. Advertisement through radio, television and newspapers are one of the best way in promoting unity. Most of people can be affected virtually to be united among races because of slogans about unity that they heard and saw in radio and television. Newspapers that read by all the ethnics must publish unity material that helping citizens understand the important and advantages when they united. Thus,the government can promote national unity through campaign like open house, 1Malaysia Concept and advertisement.
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